The Collective Reality of Trust: an Investigation of Social Relations and Networks on Trust in Multi-Channel Retailers

Huei Huang Kuan, Gee-Woo Bock. The Collective Reality of Trust: an Investigation of Social Relations and Networks on Trust in Multi-Channel Retailers. In Proceedings of the 13th European Conference on Information Systems, Information Systems in a Rapidly Changing Economy, ECIS 2005, Regensburg, Germany, May 26-28, 2005. pages 222-229, 2005. [doi]

Abstract

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