Huei Huang Kuan, Gee-Woo Bock, Jumin Lee. A Cognitive Dissonance Perspective of Customers' Online Trust in Multi-Channel Retailers. In Hubert Österle, Joachim Schelp, Robert Winter, editors, Proceedings of the Fifteenth European Conference on Information Systems, ECIS 2007, St. Gallen, Switzerland, 2007. pages 13-23, University of St. Gallen, 2007. [doi]
@inproceedings{KuanBL07,
title = {A Cognitive Dissonance Perspective of Customers' Online Trust in Multi-Channel Retailers},
author = {Huei Huang Kuan and Gee-Woo Bock and Jumin Lee},
year = {2007},
url = {http://is2.lse.ac.uk/asp/aspecis/20070092.pdf},
researchr = {https://researchr.org/publication/KuanBL07},
cites = {0},
citedby = {0},
pages = {13-23},
booktitle = {Proceedings of the Fifteenth European Conference on Information Systems, ECIS 2007, St. Gallen, Switzerland, 2007},
editor = {Hubert Österle and Joachim Schelp and Robert Winter},
publisher = {University of St. Gallen},
}