A Cognitive Dissonance Perspective of Customers' Online Trust in Multi-Channel Retailers

Huei Huang Kuan, Gee-Woo Bock, Jumin Lee. A Cognitive Dissonance Perspective of Customers' Online Trust in Multi-Channel Retailers. In Hubert Ă–sterle, Joachim Schelp, Robert Winter, editors, Proceedings of the Fifteenth European Conference on Information Systems, ECIS 2007, St. Gallen, Switzerland, 2007. pages 13-23, University of St. Gallen, 2007. [doi]

Abstract

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