Analyzing the Effectiveness of Native Token Airdrop Campaigns in NFT Marketplaces

Paul Kuhle, David Arroyo, Pablo de Andrés. Analyzing the Effectiveness of Native Token Airdrop Campaigns in NFT Marketplaces. In José Manuel F. Machado, Javier Prieto 0001, Paulo Vieira, Hugo Peixoto, António Abelha, David Arroyo, Luigi Vigneri, editors, Blockchain and Applications, 5th International Congress, BLOCKCHAIN 2023, Guimaraes, Portugal, 12-14 July 2023. Volume 778 of Lecture Notes in Networks and Systems, pages 383-393, Springer, 2023. [doi]

Abstract

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