Consumers' Perceptions of Item-Level RFID Use in FMCG: A Balanced Perspective of Benefits and Risks

Wesley Kukard, Lincoln C. Wood. Consumers' Perceptions of Item-Level RFID Use in FMCG: A Balanced Perspective of Benefits and Risks. JGIM, 25(1):21-42, 2017. [doi]

Abstract

Abstract is missing.