Impact of Goodwill on Consumer Buying through Advertising in a Segmented Market: An Optimal Control Theoretic Approach

Pradeep Kumar, Kuldeep Chaudhary, Vijay Kumar, Sudipa Chauhan. Impact of Goodwill on Consumer Buying through Advertising in a Segmented Market: An Optimal Control Theoretic Approach. Axioms, 12(2):223, February 2023. [doi]

Abstract

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