Vikas Kumar, Preeti, Shaiku Shahida Saheb, Sunil Kumari, Kanishka Pathak, Jai Kishan Chandel, Neeraj Varshney, Ankit Kumar. A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook's Big Data. Big Data Min. Anal., 6(4):491-503, 2023. [doi]
Abstract is missing.