A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags

Naveen Kumar, Liangfei Qiu, Subodha Kumar. A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags. Information Systems Research, 33(4):1403-1427, December 2022. [doi]

Authors

Naveen Kumar

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Liangfei Qiu

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Subodha Kumar

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