A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags

Naveen Kumar, Liangfei Qiu, Subodha Kumar. A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags. Information Systems Research, 33(4):1403-1427, December 2022. [doi]

Abstract

Abstract is missing.