When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement

Subodha Kumar, Yinliang (Ricky) Tan, Lai Wei. When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement. Information Systems Research, 31(2):589-606, 2020. [doi]

Authors

Subodha Kumar

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Yinliang (Ricky) Tan

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Lai Wei

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