Subodha Kumar, Yinliang (Ricky) Tan, Lai Wei. When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement. Information Systems Research, 31(2):589-606, 2020. [doi]
@article{KumarTW20,
title = {When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement},
author = {Subodha Kumar and Yinliang (Ricky) Tan and Lai Wei},
year = {2020},
doi = {10.1287/isre.2019.0904},
url = {https://doi.org/10.1287/isre.2019.0904},
researchr = {https://researchr.org/publication/KumarTW20},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {31},
number = {2},
pages = {589-606},
}