Rule Based Preferential Context Sharing in Location Aware Mobile Advertising

Vikash Kumar, Joachim Zeiss, Marco Happenhofer. Rule Based Preferential Context Sharing in Location Aware Mobile Advertising. In Florian Daniel, George A. Papadopoulos, Philippe Thiran, editors, Mobile Web and Information Systems - 10th International Conference, MobiWIS 2013, Paphos, Cyprus, August 26-29, 2013. Proceedings. Volume 8093 of Lecture Notes in Computer Science, pages 64-78, Springer, 2013. [doi]

Abstract

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