Grey System Method to Assess Enterprise's Decision on Marketing Resource Distribution and Its Performance - The Experience of Taiwanese Medium and Small Manufacturing Industries

Chaang-Yung Kung. Grey System Method to Assess Enterprise's Decision on Marketing Resource Distribution and Its Performance - The Experience of Taiwanese Medium and Small Manufacturing Industries. In Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Waikoloa, Hawaii, USA, October 10-12, 2005. pages 1562-1567, IEEE, 2005. [doi]

@inproceedings{Kung05,
  title = {Grey System Method to Assess Enterprise's Decision on Marketing Resource Distribution and Its Performance - The Experience of Taiwanese Medium and Small Manufacturing Industries},
  author = {Chaang-Yung Kung},
  year = {2005},
  doi = {10.1109/ICSMC.2005.1571370},
  url = {http://dx.doi.org/10.1109/ICSMC.2005.1571370},
  researchr = {https://researchr.org/publication/Kung05},
  cites = {0},
  citedby = {0},
  pages = {1562-1567},
  booktitle = {Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Waikoloa, Hawaii, USA, October 10-12, 2005},
  publisher = {IEEE},
  isbn = {0-7803-9298-1},
}