Grey System Method to Assess Enterprise's Decision on Marketing Resource Distribution and Its Performance - The Experience of Taiwanese Medium and Small Manufacturing Industries

Chaang-Yung Kung. Grey System Method to Assess Enterprise's Decision on Marketing Resource Distribution and Its Performance - The Experience of Taiwanese Medium and Small Manufacturing Industries. In Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Waikoloa, Hawaii, USA, October 10-12, 2005. pages 1562-1567, IEEE, 2005. [doi]

Abstract

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