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Design Features of Non-Financial Reward Programs for Online Reviews: Evaluation based on Google Maps Data (Abstract)

Alexander Kupfer, Luciano van Essen, Steffen Zimmermann. Design Features of Non-Financial Reward Programs for Online Reviews: Evaluation based on Google Maps Data (Abstract). In Thomas Ludwig 0005, Volkmar Pipek, editors, Human Practice. Digital Ecologies. Our Future. 14. Internationale Tagung Wirtschaftsinformatik (WI 2019), February 24-27, 2019, Siegen, Germany. pages 452, University of Siegen, Germany / AISeL, 2019.

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