Torben Küpper, Torsten Eymann, Reinhard Jung, Tobias Lehmkuhl, Sebastian Walther, Alexander Wieneke. Measuring Social CRM Performance: A Preliminary Measurement Model. In Oliver Thomas, Frank Teuteberg, editors, Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik, WI 2015, Osnabrück, Germany, March 4-6, 2015. pages 887-901, 2015. [doi]
@inproceedings{KupperEJLWW15,
title = {Measuring Social CRM Performance: A Preliminary Measurement Model},
author = {Torben Küpper and Torsten Eymann and Reinhard Jung and Tobias Lehmkuhl and Sebastian Walther and Alexander Wieneke},
year = {2015},
url = {http://aisel.aisnet.org/wi2015/60},
researchr = {https://researchr.org/publication/KupperEJLWW15},
cites = {0},
citedby = {0},
pages = {887-901},
booktitle = {Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik, WI 2015, Osnabrück, Germany, March 4-6, 2015},
editor = {Oliver Thomas and Frank Teuteberg},
}