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The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach

Barween Al Kurdi, Muhammad Alshurideh, Mohammed Nuseir, Ahmad Aburayya, Said A. Salloum. The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach. In Aboul Ella Hassanien, Kuo-Chi Chang, Mincong Tang, editors, Advanced Machine Learning Technologies and Applications - Proceedings of AMLTA 2021, Cairo, Egypt, March 22-24, 2021. Volume 1339 of Advances in Intelligent Systems and Computing, pages 581-592, Springer, 2021. [doi]

Authors

Barween Al Kurdi

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Muhammad Alshurideh

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Mohammed Nuseir

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Ahmad Aburayya

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Said A. Salloum

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