The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach

Barween Al Kurdi, Muhammad Alshurideh, Mohammed Nuseir, Ahmad Aburayya, Said A. Salloum. The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach. In Aboul Ella Hassanien, Kuo-Chi Chang, Mincong Tang, editors, Advanced Machine Learning Technologies and Applications - Proceedings of AMLTA 2021, Cairo, Egypt, March 22-24, 2021. Volume 1339 of Advances in Intelligent Systems and Computing, pages 581-592, Springer, 2021. [doi]

@inproceedings{KurdiANAS21,
  title = {The Effects of Subjective Norm on the Intention to Use Social Media Networks: An Exploratory Study Using PLS-SEM and Machine Learning Approach},
  author = {Barween Al Kurdi and Muhammad Alshurideh and Mohammed Nuseir and Ahmad Aburayya and Said A. Salloum},
  year = {2021},
  doi = {10.1007/978-3-030-69717-4_55},
  url = {https://doi.org/10.1007/978-3-030-69717-4_55},
  researchr = {https://researchr.org/publication/KurdiANAS21},
  cites = {0},
  citedby = {0},
  pages = {581-592},
  booktitle = {Advanced Machine Learning Technologies and Applications - Proceedings of AMLTA 2021, Cairo, Egypt, March 22-24, 2021},
  editor = {Aboul Ella Hassanien and Kuo-Chi Chang and Mincong Tang},
  volume = {1339},
  series = {Advances in Intelligent Systems and Computing},
  publisher = {Springer},
  isbn = {978-3-030-69717-4},
}