Analysis Factors that Influence the Increasing of Generation Z's Interest in Using Social Media as the Implementation of Online to Offline and Offline to Online Business Model in Pandemic Era at Indonesia

Dyadra Audreyta Aliftya Kurniawan, Jihan Baisa, Vania Mashandra Zahra, Yohannes Kurniawan. Analysis Factors that Influence the Increasing of Generation Z's Interest in Using Social Media as the Implementation of Online to Offline and Offline to Online Business Model in Pandemic Era at Indonesia. In ICSIM 2022: The 5th International Conference on Software Engineering and Information Management, Yokohama, Japan, January 21 - 23, 2022. pages 199-205, ACM, 2022. [doi]

Abstract

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