Sri Hartati Kurniawan, Mitchell M. Tseng, Richard H. Y. So. Consumer Decision-Making Process in Mass Customization. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.
Abstract is missing.