Beautiful is Good and Good is Reputable: Multiple-Attribute Charity Website Evaluation and Initial Perceptions of Reputation Under the Halo Effect

Dong-Heon Kwak, K. Ramamurthy, Derek L. Nazareth. Beautiful is Good and Good is Reputable: Multiple-Attribute Charity Website Evaluation and Initial Perceptions of Reputation Under the Halo Effect. J. AIS, 20(11):3, 2019. [doi]

Abstract

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