On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Young Kwark, Gene Moo Lee, Paul A. Pavlou, Liangfei Qiu. On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data. Information Systems Research, 32(3):895-913, 2021. [doi]

Authors

Young Kwark

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Gene Moo Lee

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Paul A. Pavlou

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Liangfei Qiu

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