Young Kwark, Gene Moo Lee, Paul A. Pavlou, Liangfei Qiu. On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data. Information Systems Research, 32(3):895-913, 2021. [doi]
@article{KwarkLPQ21,
title = {On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data},
author = {Young Kwark and Gene Moo Lee and Paul A. Pavlou and Liangfei Qiu},
year = {2021},
doi = {10.1287/isre.2021.0998},
url = {https://doi.org/10.1287/isre.2021.0998},
researchr = {https://researchr.org/publication/KwarkLPQ21},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {32},
number = {3},
pages = {895-913},
}