Sung Hyun Kwon, Il-Horn Hann. Catching the Viewer's Eye: Examining Exploration and Exploitation Strategies in the Live Streaming Market. In Rahul De', Souren Paul, Suprateek Sarker, Virpi Kristiina Tuunainen, Walter D. Fernández, Joe Nandhakumar, Radhika Santhanam, editors, Proceedings of the 44th International Conference on Information Systems, ICIS 2023, Rising Like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, Hyderrabad, India, December 10-13, 2023. Association for Information Systems, 2023. [doi]
Abstract is missing.