Hokyin Lai, Hiufung Cheng, Hiuping Fong. Social Network Advertising: An Investigation of Its Impact on Consumer Behaviour. In Shyue-Liang Leon Wang, Jason J. June, Chung-Hong Lee, Koji Okuhara, Hsin-Chang Yang, editors, Multidisciplinary Social Networks Research - International Conference, MISNC 2014, Kaohsiung, Taiwan, September 13-14, 2014. Proceedings. Volume 473 of Communications in Computer and Information Science, pages 1-13, Springer, 2014. [doi]
Abstract is missing.