Ivan Ka Wai Lai, Yide Liu. The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks. JTAER, 15(3):1-19, 2020. [doi]
@article{LaiL20,
title = {The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks},
author = {Ivan Ka Wai Lai and Yide Liu},
year = {2020},
doi = {10.4067/s0718-18762020000300102},
url = {https://doi.org/10.4067/s0718-18762020000300102},
researchr = {https://researchr.org/publication/LaiL20},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {15},
number = {3},
pages = {1-19},
}