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The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks

Ivan Ka Wai Lai, Yide Liu. The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks. JTAER, 15(3):1-19, 2020. [doi]

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