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Applied Research for Advertising Products: Tactics for Effective Research

Hsiao-Chun Lai, Rushani Wirasinghe. Applied Research for Advertising Products: Tactics for Effective Research. In Gloria Mark, Susan R. Fussell, Cliff Lampe, m. c. schraefel, Juan Pablo Hourcade, Caroline Appert, Daniel Wigdor, editors, Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, Denver, CO, USA, May 06-11, 2017, Extended Abstracts. pages 1144-1151, ACM, 2017. [doi]

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Hsiao-Chun Lai

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Rushani Wirasinghe

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