A Group-based Inference Approach to Customized Marketing on the Web - Integrating Clustering and Association Rules Techniques

Hsiangchu Lai, Tzyy-Ching Yang. A Group-based Inference Approach to Customized Marketing on the Web - Integrating Clustering and Association Rules Techniques. In HICSS. 2000. [doi]

Authors

Hsiangchu Lai

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Tzyy-Ching Yang

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