Hsiangchu Lai, Tzyy-Ching Yang. A Group-based Inference Approach to Customized Marketing on the Web - Integrating Clustering and Association Rules Techniques. In HICSS. 2000. [doi]
@inproceedings{LaiY00:0,
title = {A Group-based Inference Approach to Customized Marketing on the Web - Integrating Clustering and Association Rules Techniques},
author = {Hsiangchu Lai and Tzyy-Ching Yang},
year = {2000},
url = {http://computer.org/proceedings/hicss/0493/04936/04936054abs.htm},
tags = {rule-based, rules, systematic-approach},
researchr = {https://researchr.org/publication/LaiY00%3A0},
cites = {0},
citedby = {0},
booktitle = {HICSS},
}