Do DMOs Communicate Their Emotional Brand Values? A Comparison Between Twitter and Facebook

Lidija Lalicic, Assumpció Huertas, Antonio Moreno, Stefan Gindl, Mohammed Jabreel. Do DMOs Communicate Their Emotional Brand Values? A Comparison Between Twitter and Facebook. In Brigitte Stangl, Juho Pesonen, editors, Information and Communication Technologies in Tourism 2018, ENTER 2018, Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018. pages 159-171, Springer, 2018. [doi]

Abstract

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