Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations

Lidija Lalicic, AssumpciĆ³ Huertas, Antonio Moreno, Mohammed Jabreel. Which emotional brand values do my followers want to hear about? An investigation of popular European tourist destinations. J. of IT & Tourism, 21(1):63-81, 2019. [doi]

Abstract

Abstract is missing.