The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong - researchr publication authors

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Aris Y. C. Lam, Mei Mei Lau, Calvin Cheng, Ming Yan Wong. The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong. In Kuan-Chou Chen, Yongsheng Ma, editors, Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E '19, Tokyo, Japan, January 10-13, 2019. pages 329-333, ACM, 2019. [doi]

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