Diane Lambert, Daryl Pregibon. Online effects of offline ads. In Ying Li, Arun C. Surendran, Dou Shen, editors, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD '08, Las Vegas, Nevada, USA, August 24, 2008. pages 10-17, ACM, 2008. [doi]
Abstract is missing.