Anja Lambrecht, Catherine Tucker, Caroline Wiertz. Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37(2):177-199, 2018. [doi]
@article{LambrechtTW18,
title = {Advertising to Early Trend Propagators: Evidence from Twitter},
author = {Anja Lambrecht and Catherine Tucker and Caroline Wiertz},
year = {2018},
doi = {10.1287/mksc.2017.1062},
url = {https://doi.org/10.1287/mksc.2017.1062},
researchr = {https://researchr.org/publication/LambrechtTW18},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {37},
number = {2},
pages = {177-199},
}