To be or not to be in social media: How brand loyalty is affected by social media?

Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard. To be or not to be in social media: How brand loyalty is affected by social media?. Int J. Information Management, 33(1):76-82, 2013. [doi]

Authors

Michel Laroche

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Mohammad Reza Habibi

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Marie-Odile Richard

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