Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard. To be or not to be in social media: How brand loyalty is affected by social media?. Int J. Information Management, 33(1):76-82, 2013. [doi]
@article{LarocheHR13,
title = {To be or not to be in social media: How brand loyalty is affected by social media?},
author = {Michel Laroche and Mohammad Reza Habibi and Marie-Odile Richard},
year = {2013},
doi = {10.1016/j.ijinfomgt.2012.07.003},
url = {http://dx.doi.org/10.1016/j.ijinfomgt.2012.07.003},
researchr = {https://researchr.org/publication/LarocheHR13},
cites = {0},
citedby = {0},
journal = {Int J. Information Management},
volume = {33},
number = {1},
pages = {76-82},
}