Using fuzzy logic approach in estimating individual guest loyalty level for international tourist hotels

Henry C. W. Lau, Dilupa Nakandala, Li Zhao, Ivan K. W. Lai. Using fuzzy logic approach in estimating individual guest loyalty level for international tourist hotels. IJSTM, 21(1/2/3):127-145, 2015. [doi]

@article{LauNZL15,
  title = {Using fuzzy logic approach in estimating individual guest loyalty level for international tourist hotels},
  author = {Henry C. W. Lau and Dilupa Nakandala and Li Zhao and Ivan K. W. Lai},
  year = {2015},
  doi = {10.1504/IJSTM.2015.071097},
  url = {http://dx.doi.org/10.1504/IJSTM.2015.071097},
  researchr = {https://researchr.org/publication/LauNZL15},
  cites = {0},
  citedby = {0},
  journal = {IJSTM},
  volume = {21},
  number = {1/2/3},
  pages = {127-145},
}