Segmenting Bank Customers by Resistance to Mobile Banking

Tommi Laukkanen, Suvi Sinkkonen, Marke Kivijarvi, Pekka Laukkanen. Segmenting Bank Customers by Resistance to Mobile Banking. In International Conference on Mobile Business (ICMB 2007), July 9-11, 2007, Toronto, Ontario, Canada. pages 42, IEEE Computer Society, 2007. [doi]

Abstract

Abstract is missing.