Mobile Apps for Omnichannel Retailing: Revealing the Emerging Showroom Phenomenon

Chris Lazaris, Adam P. Vrechopoulos, Georgios I. Doukidis, Aikaterini Fraidaki. Mobile Apps for Omnichannel Retailing: Revealing the Emerging Showroom Phenomenon. In 9th Mediterranean Conference on Information Systems, MCIS 2015, Samos, Greece, October 2-5, 2015. Proceedings. pages 12, AISeL, 2015. [doi]

@inproceedings{LazarisVDF15,
  title = {Mobile Apps for Omnichannel Retailing: Revealing the Emerging Showroom Phenomenon},
  author = {Chris Lazaris and Adam P. Vrechopoulos and Georgios I. Doukidis and Aikaterini Fraidaki},
  year = {2015},
  url = {http://aisel.aisnet.org/mcis2015/12},
  researchr = {https://researchr.org/publication/LazarisVDF15},
  cites = {0},
  citedby = {0},
  pages = {12},
  booktitle = {9th Mediterranean Conference on Information Systems, MCIS 2015, Samos, Greece, October 2-5, 2015. Proceedings},
  publisher = {AISeL},
}