Long Hoang Le, Quang-An Ha. Effects of negative reviews and managerial responses on consumer attitude and subsequent purchase behavior: An experimental design. Computers in Human Behavior, 124:106912, 2021. [doi]
@article{LeH21-1,
title = {Effects of negative reviews and managerial responses on consumer attitude and subsequent purchase behavior: An experimental design},
author = {Long Hoang Le and Quang-An Ha},
year = {2021},
doi = {10.1016/j.chb.2021.106912},
url = {https://doi.org/10.1016/j.chb.2021.106912},
researchr = {https://researchr.org/publication/LeH21-1},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {124},
pages = {106912},
}