The effects of social media virality metrics, message framing, and perceived susceptibility on cancer screening intention: The mediating role of fear

Roselyn J. Lee-Won, Kilhoe Na, Kathryn D. Coduto. The effects of social media virality metrics, message framing, and perceived susceptibility on cancer screening intention: The mediating role of fear. Telematics and Informatics, 34(8):1387-1397, 2017. [doi]

Abstract

Abstract is missing.