Yet another productivity paradox? CRM and customer satisfaction

C. Sophie Lee. Yet another productivity paradox? CRM and customer satisfaction. In Mehdi Khosrowpour, editor, Challenges of Information Technology Management in the 21st Century, 2000 Information Resources Management Association International Conference, Anchorage, Alaska, USA, May 21-24, 2000. pages 1081, IDEA Group Publishing, 2000.

Abstract

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