Why Do People Visit Social Commerce Sites But Do Not Buy? The Role of The Scarcity Heuristic As a Momentary Characteristic

Ho Lee, Jaewon Choi. Why Do People Visit Social Commerce Sites But Do Not Buy? The Role of The Scarcity Heuristic As a Momentary Characteristic. TIIS, 8(7):2383-2399, 2014. [doi]

Abstract

Abstract is missing.