The Processing of Humor Advertisement: Evidence from Eye Movement

Yen-Lin Lee, Yu-Chen Chan, Hsueh-Chih Chen. The Processing of Humor Advertisement: Evidence from Eye Movement. In Paul Bello, Marcello Guarini, Marjorie McShane, Brian Scassellati, editors, Proceedings of the 36th Annual Meeting of the Cognitive Science Society, CogSci 2014, Quebec City, Canada, July 23-26, 2014. cognitivesciencesociety.org, 2014. [doi]

Abstract

Abstract is missing.