An Empirical Investigation into the Antecedents and Consequences of Customer Engagement in Omnichannel Retailing

Zach W. Y. Lee, Tommy K. H. K. H. Chan, Alain Yee-Loong Chong, Dimple R. Thadani. An Empirical Investigation into the Antecedents and Consequences of Customer Engagement in Omnichannel Retailing. In Rose Alinda Alias, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon-Ling Sia, editors, 21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017. pages 158, 2017. [doi]

Abstract

Abstract is missing.