Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores

Kun Chang Lee, Namho Chung, Sangjae Lee. Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores. Information & Management, 48(8):364-370, 2011. [doi]

Authors

Kun Chang Lee

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Namho Chung

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Sangjae Lee

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