Kun Chang Lee, Namho Chung, Sangjae Lee. Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores. Information & Management, 48(8):364-370, 2011. [doi]
@article{LeeCL11-5, title = {Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores}, author = {Kun Chang Lee and Namho Chung and Sangjae Lee}, year = {2011}, doi = {10.1016/j.im.2011.09.002}, url = {http://dx.doi.org/10.1016/j.im.2011.09.002}, researchr = {https://researchr.org/publication/LeeCL11-5}, cites = {0}, citedby = {0}, journal = {Information & Management}, volume = {48}, number = {8}, pages = {364-370}, }