ThaeMin Lee, JongKun Jun. The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers. IJMC, 5(3):339-356, 2007. [doi]
@article{LeeJ07:4,
title = {The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers},
author = {ThaeMin Lee and JongKun Jun},
year = {2007},
doi = {10.1504/IJMC.2007.012398},
url = {http://dx.doi.org/10.1504/IJMC.2007.012398},
tags = {mobile},
researchr = {https://researchr.org/publication/LeeJ07%3A4},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {5},
number = {3},
pages = {339-356},
}