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ThaeMin Lee, JongKun Jun. The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers. IJMC, 5(3):339-356, 2007. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce AcceptanceThaeMin Lee, JongKun Jun. icmb 2005: 255-261 [doi] A User Adaptive Mobile Commerce System with a Middlet ApplicationEunseok Lee, Sera Jang. ideal 2002: 193-199 [doi]
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